The GOOD Purpose Audit is a custom-designed process that helps Brand and People leaders unlock the value of social purpose and move forward with confidence. It’s designed to help you evaluate success and make decisions quickly and cost-effectively.

Good Purpose Results Book

We all know our impact on society and the environment is being scrutinised like never before. But all too often the good companies do goes under the radar.

Automation, digitalization and ongoing economic and political volatility are inspiring a great searching of the corporate soul. A new idea – and ideal – of successful business in the 21st century is emerging: purposeful business.

Source: Valerie Keller of the EY Beacon Institute

For some brand and people leaders, social purpose is just the right thing to do. For others, it’s a key competitive weapon in the war for talent and attention.

Purposeful brands have grown in value by 175% over the last decade

Conversely, those who place little emphasis on purpose experienced 70% growth over the same period

Source: Kantar’s ‘Purpose 2020’

So where do you sit on the spectrum? And what could you do better?

GOOD’s Purpose Audit assesses the level of belief in your organisation and the understanding of its social impact, and quantifies it against sector competitors and leaders. The audit will:

what resonates most with key stakeholders, employees and customers

what gets in the way of greater understanding and engagement.

your company on our proprietary scale and compare it to others in and out of the sector.

priority recommendations to build resilience, drive differentiation and create value.

People do more with brands they believe in. Whether they’re staff, customers, investors or supply chain partners, they buy more, stay longer, contribute more and are ultimately more loyal and engaged.


Nearly two-thirds of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017. These Belief-Driven Buyers will choose, switch, avoid or boycott a brand based on where it stands on the political or social issues they care about.

Source: Edelman Earned Brand

At GOOD we know how to leverage the good you do and help build belief among internal and external audiences. We can help you unlock the value of social purpose in a way that’s authentic and sustainable. No bolt-ons, no bandwagons.

how well your social purpose is defined and positioned

the level of staff and stakeholder participation

the value created for people, the business and society

From this ,we provide key recommendations to help you make the right decisions. The ultimate objective is a social purpose that is

  • Appropriate for the business and its needs
  • Authentic, ownable and differentiated in the sector
  • Relevant, resonant and engaging for staff and stakeholders
  • Sustainable and lasting, with the potential to create long-term value

There’s so much talk about social purpose – and so much confusion. The Social Purpose Audit is designed to help you quickly understand the opportunity for your business and take the right actions.

Get in touch to find out more.